In the ever-evolving landscape of social media, one truth remains constant: without a roadmap, your content efforts may fail.
Today, we’re diving into the cornerstone of strategic content creation - Content Pillars.
Imagine content pillars as the sturdy foundation that your online presence is built on.
Each pillar represents a fundamental aspect of your business or brand.
Rather than defining what a content pillar is, you can click here for that, let’s explore the content pillars I’ve chosen and why they’re important to my social media strategy.
For context, I specialize in serving small business owners as a Social Media Manager.
My mission? To simplify the complexities of social media, so you have more time for what matters most – running your businesses.
Content Pillar Number 1: Educate
Education is my most frequent topic. I aim to teach my audience the practical insights and actionable advice tailored to their journey as small business owners navigating social media. From simple tips to comprehensive guides, I provide the necessary tools.
Content Pillar Number 2: Sell
A cornerstone of any business strategy is communicating the value my business can bring them. Through this pillar, I explain solutions my services offer for the challenges faced by my audience. Whether it’s a deep dive into the details of specific services or highlighting the transformative outcomes clients can expect, selling isn’t just about transactions; it’s about solving problems. Think of as an investment!
Content Pillar Number 3: Content Planning and Strategy
Content planning might not be a traditional content pillar, but it’s a crucial part of what I offer. I provide step-by-step guides to help small business owners create their own content calendars each month. Using my expertise, I guide them in designing personalized calendars that align with their goals. From pinpointing important dates to crafting a buildable calendar and offering insights into monthly themes, I help entrepreneurs save time or spark inspiration. As a content pillar, I share examples of how this is done and offer content ideas tailored to specific businesses.
Content Pillar Number 4: Make it Personal
Authenticity creates connection. By sharing glimpses into my personal life, I humanize my brand, fostering a deeper bond with my audience. Whether it’s sharing weekend recaps or engaging in fun interactive prompts like “Would You Rather?”, I invite my audience to connect with me on a personal level. Showcasing the person behind the business builds trust, which ultimately leads to stronger relationships and increased interactions.
Content Pillar Number 5: Motivational/Small Business Support
Entrepreneurship is a journey filled with highs and lows. In times of chaos, motivation can be a beacon of light. I share motivational content and practical tips to uplift and support fellow business owners. My goal is to make it easier for small business owners to build their presence on social media. Sometimes, a little motivation goes a long way!
As I highlight these five content pillars, it’s important to note that balance is key.
I don’t always follow a concrete posting schedule, but these pillars serve as a guide to ensure I cover all the topics that are important to my business and showcase what you can expect when working with me.
In essence, content pillars are guiding principles that steer your social media strategy towards success. By identifying and prioritizing key themes, you can cultivate an engaging online presence that resonates with your audience, driving meaningful connections and, ultimately, business growth.
So, as you embark on your social media journey, remember: a solid foundation is the key.
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